yoast seo google analytics
a wordpress website without marketing toolswill always be like a warrior without weapons… you’re ready to rock, but you’re missingthe essentials. hi, i am robert from themeisle.com and inthis video, i'll show you seven marketing tools to use on your wordpress site. intro 1. google analytics the one and only! it brings you lots of insights about the peoplethat come to your site and their specific
behaviors. thanks to this tool, you will be able to trackyour audience’s actions on the site and read their minds. i mean, somehow anticipate what they’reup to. to be more specific about what you can findwith google analytics… well, sort of everything. in a word, stats! such as the total number of users in a givenperiod, pageviews, sessions and pages per session, bounce rates, session durations,most popular posts/pages, conversions, etc. knowing your people is a goldmine becauseit takes you closer to your goals.
google analytics is a free tool and can beintegrated with your wordpress site through a simple embed code provided by google. 2. sendinblue for the record, email still rocks when itcomes to marketing. email is one of the most effective marketingstrategies for making people come back to your site. and sendinblue? it has a friendly and easy-to-use dashboard,where you can carefully keep all your email
drafts and user lists. you can also use it to send out your marketingemail, transactional email, and even mobile messages. once you send an email, you get detailed reportsand stats, so you can see what works and what doesn’t right away. open rates, click rates, user engagement data… it’s all there. sendinblue is a paid tool, but it also comeswith a free plan. 3. wordpress seo by yoast
yoast seo is the most popular wordpress pluginwhen it comes to search engine optimization, and it’s completely free. actually, it is one of the most downloadedwordpress plugins ever. it comes with three important settings foreach of your posts and pages: title, meta description, and meta keywords. and not only can you write your custom textand keywords, but the plugin also lets you know how weak or strong the optimization is. under the hood, it also takes care of a numberof optimizations that don’t require your assistance.
4. revive old post this free tool will save you a lot of timeby automatically posting your articles to social media. don’t let your posts only live for a shortperiod of time and then be forgotten. revive old post can be set to auto-share atconstant intervals. you can set lots of things about the shares:the intervals between shares, how old should a post be in order to be shared, how manyposts to share daily, and how many times each one should be shared, what kind of formatthe article should have when posted, and more.
the free version of the plugin can share yourcontent to twitter and facebook. to get additional exposure – linkedin, tumblr,and xing – you’ll need the pro version. 5. pagebuilder by siteorigin yet another free wordpress plugin. this one helps you create great landing pagesin an easy fashion – through drag-and-drop. landing pages can help you make your offermore clear, and thus make it easier for the visitor to decide whether they want any partof it or not. landing pages usually target a specific audienceand focus on a very specific goal.
most commonly, those goals can be sellinga product, a giveaway, email subscription, etc. now, pagebuilder by siteorigin is a free toolfor wordpress that helps you create a landing page. it’s very simple, and you don’t need anytechnical knowledge in order to use it. you can either create an original landingpage from scratch or use a pre-built layout provided by the plugin, which you can thencustomize. 6. ab press optimizer
a/b testing is a great method to improve theperformance of a landing page with. whether it’s visitors we’re talking about,clicks, conversions … a/b testing can help you with whatever goal. and ab press optimizer is a great plugin thatdoes all that. basically, it lets you take two pages andput them against each other. the pro version starts at $49, but there’salso a free version in the wordpress directory. how does it work? well, you add experiments easily by goingthrough a simple settings panel. name your experiment, add a description, thetime period for the test, and set a goal and
the url of the page that you want to test. after a while, the plugin will start informingyou of the results. 7. canva the last one in our video is canva. this is a d-i-y graphic design platform developedwith non-designers in mind. embedded with an intuitive drag-in-drop userinterface along with a massive library of pre-designed templates and free stock photos,canva makes it really easy for anyone to create professional-quality image graphics effectivelyenhancing their visual content.
it caters to a wide range of design typessuch as blog post graphics, presentations, digital flyers, letterheads, advertising graphics,and so much more. you can basically create almost any visualelement you need for personal or professional purposes. the usage of the platform is free and youwill only need to pay when you utilize premium elements. take note that canva has thousands of freedesign elements and images. the tool is available in the following formats:for the web, for ipad, and for iphone. if you have further questions about any ofthe marketing tools in this video i will happy
to answer them in the comments section below.
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