wordpress seo plugins

wordpress seo plugins

- [john] hello, this is john peterson with develare, and todaywe're going to cover the yoast seo plugin, and in particular, the meta-descriptionfunctionality, and also the excerpt functionalitythat's built into wordpress. now, today we'll be testingagainst version 3.34 of the yoast seo plugin,and we're also running version 4.5.3 of wordpress. now, we're gonna jump straightover to the blog here,

and we've got a couple of blog posts. the first is "who can say no to pizza?" the second, "we're delivering to oklahoma" we can see that both theseblog posts are uniform in size. we've got a little ... at the end there, and that ... shows us this isthe auto-generated blog post has been cut-off, or the excerpt, or the auto-generatedexcerpt, i should say, has been cut off, and if wewanted to read the full page,

we would click thecontinue reading button. now, let's go ahead andjump into the post for "who can say no to pizza?" we've got a blank meta-description here. we've got a blank excerpt. now if i fill in theexcerpt field, hit update, and then reload my blog page, the excerpt is now short enough to wherewe don't need the ellipsis, or ... at the end.

and, everything looks great here. now if we go to yoast. check out the meta-descriptionplugin, well looks like things are a bit too long. well, search engines, andgoogle in particular, want a much shorter meta-description. in particular, google likesto see meta-descriptions around 156 characters, or something that's a maximum width of 933 pixels.

now, if i go in and try topaste the same meta-description that we used from the sameexcerpt that we used before, into the meta-description,we can see it's too long. so what do we have to do? well, we have to cut some content. now, we can cut really anything. this is really just a demo. and so let's go aheadand cut off the end here. close snippet editor, and then we have

a custom snippet, or acustom meta-description for google and other search engines. we've also got an excerpt thatwill work for our blog pages. so whether you're usingexcerpt or meta-descriptions, that's up to you. my recommendation wouldbe to use a separate meta-description that'scrafted for search engines and use an excerpt that'scrafted for your blog. hope you enjoyed the video.

if you did, please click athumbs-up, and i thank you for your time.

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