seo site review
hi guys, matthew woodward here and welcometo my seo power suite review. seo powersuite is a suite of seo tools that i use on a dailybasis. it is one my core tools thatãs that givesme the edge over the competition. i use it for a huge range of tasks from website auditsto link building its critical to my business, i would be lostwithout it! you can use seo powersuite to manage every aspect of your seo campaigns. it includes 4 separate tools which are websiteauditor, rank tracker, seo spyglass and link assistant. i'll cover each one separatelythroughout this video. you can use it for everything including completingdetailed seo audits & reviews, tracking all
of your rankings in every search engine, findingand downloading yours or your competitors backlinks and discovering high quality linkpartners. and some of my readers will be happy to hearits compatible with windows, mac & linux which is rare for an seo tool! the website auditor tool is great for gettingan overall picture of your sites onsite seo it will spider your entire site downloadingrelevant information. using that data it will check for a rangeof onsite issues. you can use it to optimise your site structureand internal linking. there are a huge range of detailed reportsthat you can brand as your own.
but most importantly it will help you to identifyand fix onsite issues quickly and easily. the rank tracker tool is the most advancedrank tracking solution available today. you can check rankings for as many differenturls and keywords as you want up to 1,000 results deep.you can also monitor all of your competitors rankings & compare your performance.it supports well over 300 different search engines around the world.you can setup totally hands free scheduling and updates.there are a huge range of detailed reports that you can brand as your own.but most importantly you own and control the data - if you use a web based service youcould lose all your historical ranking data
in the blink of an eye. any former se scoutcustomers will testify to how important owning your data is. seo spyglass is a very handy tool. firstly it allows you to find and downloadbacklinks it can grab these from a huge range of sourcesincluding its own private database you can use it find your own or your competitorsbacklinks then you can compare your backlink profilewith your competitors to identify weakness and opportunitiesit provides detailed analysis with a huge range of metricsand you can export a range of detailed brand
able reports. linkassistant can be used throughout yourlink building tasks it is great for identifying potential linkpartners and prospects once identified you can use the mass mailing& management features to contact them all you can keep track of all of your campaignswith ease however i use it slightly differently to automatemy guest posting campaigns. please see the separate how to tutorial on my site for moredetails about that. so letãs have a detailed look about websiteauditor and see how it all works and how we set up our first audit.
so this is what website auditor looks likeand to get started all you need to do is enter the url you want to conduct an audit for hereand enable the expert options, click next. now here you can choose lots of differentfactors for it to check against your site, so iãm going to leave all the internal factorsticked. external factors all i want to know is the page rank, my pages i donãt reallycare about cash dates and down here you can check various options for the structure andcoding of the website and iãm going to tick all of these. then you just click on next.and scan all pages of no depth limits and leave all of these settings at default. andit will now go out and spider your website and check against all of those different factorsand come back with their report. so while
it does that iãm just going to pause thevideo. okay thatãs now finished and its found 174 urls in total and took 10 minutes so wecan click finish. and now it will say, do you want to go and update the various overranking factors that it can check. so we can click on yes here and again we have lots ofdifferent ranking factors. some of them weãve seen before some of them we havenãt. andyou can also click on add more ranking factors here and you can include things like socialmedia functions and checks and weãre going to include all of those. as well as ticksover options on word and initially available on the first run of this site. so we go clickokay here, then we can say where we got the internal factors for, external factors wecollected all of those before and we donãt
the cash dates, the social media stuff itãspretty cool and the one structure factor that we didnãt get before which was page size.so now we can just click on next and it will go out and fetch all of those metrics forautomatically. so iãm going to pause the video while it completes. so website auditorhas finished updating all of that and if we click on finish, we can now start having alook at all of these different information that it has returned. now a lot of this does not make much senseand is difficult to kind of review at first glance. so iãm just going to take you througha few of the different ways we can view this data. you can see all of the different reportsup here on this dropdown, so we can look at
all of our pages by page rank, so we can lookat all the pr 2 pages on my site, along with some different information about each of themand we can have a look at pages of html validation arrows and we can look at popularity and socialmedia and see how our pages perform there. so look at this page weãve had a hundredtwitter mentions, 66 mentions on facebook and as youãve probably noticed google plushas not been reported there. and to pull out that trick on what we do is click on hereto edit the report and we can choose to add some additional columns in here. so letãsfind page google plus ones move that one over and we will have it display that after twitter,facebook, google plus 1. and click okay, okay again and there you can see the new columnthere reporting all of our plus ones.
so thatãs social sharing and things likethat. but where it really comes into its own is the reports it generates. you can enterthe company branding if youãre going to be selling these reports but iãm not going to.letãs wait for it to generate, okay so very quickly we can get some statistics about thecrawl and the issues that itãs had. weãve got one page of a missing title tag, threes8 pages of title text too long, 2 page titles and meta descriptions and 63 pages with nometa description tag at all and lots of html validations arrows lots of css validationarrows. we can see how google pr is distributed across the pages there. and lots of statisticsincluding broken bulletin, stats and things like that. so a very kind of brief overviewreport. you can actually come and get a much
more detailed look at things which will breakeverything down for you even further. and lets come down and have a look, weãvegot all of the crawl stats again and we can take a look at pages weãve redirected clientsservers. a list of those pages with the missing tag there it is. pages by the title text toolong, we can see a lot of forum topics there theyãre going to need addressing. pages areduplicate titles and you just get the general idea. you can just kind of run through thisreport and go through taking it off as you fix things. lots of html error iãm surelygoing to have to take a look at that. and what else have we got, iãm assuming iãvegot some broken links across my site, i actually done an audit on it for a long time, youãdbe surprised what crops up in these audits
when youãve done one or even not done onefor a few months. it doesnãt seem i have any broken links. so that is the website order again all ofthese reports are completely customizable and each one of them looks a bit differentand there we go. thatãs just a slightly different with a few more bits of information there.but again these are the customized bulk. you can include or exclude this information asyou want most links 2 pages there, most links from pages no follow up tribute, status quotes,content analysis loads and loads and loads of different factors of your site analyzedthrough these different reports here. so that is the website auditor. and now letãsmove on to rank tracker and look out how you
can set that auto track your rankings andall of your competitors. so this is rank tracker. this is what youãll see the first time youstart the software. so you just want to enter the url of the site. you want to check therankings for and click on next. and it will go out and fetch your site initially. thenyou can choose which search engine you want to check your rankings for and these are allcategorized by country so you can go for usa or google or you might wanted google and bingfor example. but as i am on the uk, trying to rank a uk website i will choose googleuk, bing uk and yahoo uk and then click on next. you can then enter a link of keywords, iãmjust going to enter a very short list iãve
prepared just to show you how the rank trackerworks. and click on next. and this will now go out and check the rankings for my siteagainst all of those keywords. and as you can see its currently going through 10 pagesof results which is the first hundred results but you can actually configure it to checkthe top one thousand if you want to. and if we click on finish here we can take a lookat what itãs found. so for by seo not in the top 100 in here bing but number 1in googleuk and if we look down here we get a little graph but iãd say this is a first check werenot going to see much historical data i will show you a little bit of that a little bitlater on and here we can see iãm number 1 across the board from my name, my name withseo and for the link building, content machine
review number 1 in google, number 4 in googlefor just content machine and number 1 in google uk for buy seo. so that is the basics of rank tracker andyou saw how quickly it was to check open the rankings for 6 keywords. you get lots of differentviews here, allow you to monitor whatãs going on. you can get a more detailed view hereas well as visibility differences and things like that. you can see whatãs top 10 in anysearch engine. so iãm just going to load a historical project of lots of historicaldata to show this off to you a bit more. so let me just pause the video. okay so hereis one of my personal sites, iãm tracking the google ranking usa for it. as you cansee from this rank graph it used to perform
pretty well till it got slapped and iãvejust been working the last few months to bring it back up and it is finally. and as you cansee lots and lots of number 1 spots here, number 3 and you can see the trend here withthis lap and the increase. this one looked like it got away relatively unscathed. thisone this lap and the increase and you can see this kind of history for all of your keywords.you can also have a look at the history records, and look at all the different check datesand what ranking it was each date that you checked it. and you can also have a look atthe visibility graph to see how visible it was in the search engines, how its changedover time and you can also connect your google analytics account and see how many visitsyou got from the specific keyword and how
that has changed over time. so it gives you a rally good overview of yourrankings as well as the traffic that brings. you can also get lots of different views likewe can get a more detailed view here and just look at the differences or we can perhapsjust say iãd like to know about the keywords that are losing positions and just look atthose and see what can be done to reverse that or you can have a look at say what keywordshave netted the results and we can say here 1 has entered the top 1000 as i check it.you can just look at what keywords have dropped from the top results and have a look at whythat is. so as you can see thereãs plenty for you to look at in terms of rank trackinghere and what it can do. you can also export
lots of different types of reports perfectfor showing your boss or clients and thereãs loads of different reports you can pick fromhere and you can completely customize them as well as to what data each of them includesthereãs various tags that you can use there as well as fully brand them up your companyprofile and logos so if youãre an seo company you can brand it with reports to give to yourclients. thereãs lots of settings such as proxy rotation, human emulation, the rankchecking mode allows you to specify the number of results to check . thereãs loads of differentoptions in here. if you want it to, i havenãt done it in this example here but you can alsoadd in your competitors and their url and it will also track their rankings againstyours. and then the ranking graphs down here,
you will actually see how your competitorãsrankings compared to yours directly. so this is rank tracker, hopefully you can see whyi think it is the best rank tracking software the amount of features which itãs got isreally advanced and more importantly you own all of these historical data is. all localand saved to your computer. so as long as you can keep a back up of that you will neverever lose your historical ranking data. so letãs move swiftly on to the detailedlook on the seo spyglass where you can use it to find and download all of your backlinks.so this is what youãll see when you first launch seo spyglass. you can either entera keyword that you want to rank for here and it will downloads all of the backlinks sothe people currently ranking. or you can enter
a specific url which is what iãm going todo here so i just type my blog address into here show expert options is checked and clicknext. we can choose from various backlink sources and it will go out and check on eachof these for backlinks pointing to our url. iãm just going to use all the usa ones andclick next. and you can also connect your google analytics account to see which backlinkscan actually bring a new traffic. so iãm just going to pause the video while i do that. okay i have done that and we can tell it tofind an unlimited number of backlinks and to automatically exclude duplicates. clickon next and it will automatically go out and fetch all of those for us. and as you cansee very quickly it has returned 815 backlinks
in just over 10 seconds. and iãm just goingto cancel this task for the sake of sharing and oh there we go itãs done. so 18 secondsto find 826 backlinks. we can click on finish. and you can see a list of all the links hereand now we just need to go out and fetch some additional data about them. so it promisesto do that click on yes and here you can see lots of different factors to choose from.you can also add some more factors in here such as indexation popularity and social mediapopularity and various other factors here. so iãm just going to leave the default onesin play here, domain age domain ip, domain page, elixir rank domain directory, demoslisting, yahoo directory listing. various page info and external factors. so we canclick on next and that will go out and update
all of those factors for us for our 826 backlinks.so iãm just going to pause the video while it foes that. okay so itãs taken just in 9 minutes to getall the data and 826 links if we click on finish. straight away weãve got a list ofour links here along with a title wherever itãs still linking or not. what anchor textdo you use the anchor text url the page pr, how many external links are on the backlinkpage and the total links including internal links and other factors such as link valueip and domain page rank and things like that. now all of these columns are all sortableso we can have a lot up here and weãll find down here, i have got a pr five link comingin here nextweb.com and iãve also got a page
rank full link coming here. and we can alwayssort this data as well and we can remove all of the links that no longer link back here.and weãve got lots of nodes there lots and lots of nodes, highlight those and just pressdelete or delete, remove backlinks here. and that would delete those. so now weãre justleft with the lit of all active backlinks and we can look at all different types ofreports up here. but most interestingly is the statistics and we can get a range of statsabout all of our links broken down into different tabs. so letãs take a look at some of those.so we can see what domain extensions our links are coming from, nearly 91% are coming from.coms. the domain and the number of links and its percentage of links coming from eachdomain. so as you can see traffic planet there,
your account 44% of my entire link profilewhich is pretty high. domain page rank we can get a breakdown of the page rank of thedomains that are linking to us so we can see mostly pr 3 domains coming in here. webpagepr so the actual pr of the page is that are linking to you mostly a hyphen a few zeros,some 1s, 2s, 3s,4s and a 5. and thatãs a pretty much natural looking profile. you canalso look at what keywords are coming in as well as the anchor text and the percentageacross all of your pages here and various other things such as the most commonly usedanchor url, ip address country whether your backlinks have the mass listings or not, yahoolistings and whether they can link back to you. so that is the general statistics letãstake a look at some of the reports. so you
can customize your reports into your own brandingif you want to, i donãt want to. and letãs have a look at the initial report it generates.you can see various statuses about your backlinks, and you know the age, geography, text versusimage do follow verses no follow. the top 30 rank urls, top 30 anchor texts and variousover items here and youãve all sorts of written reports build in that you can choose from,letãs just have a look at this one while it builds that. and this is just a completelist of all of the backlinks along with the details of them. seo success blueprint letãshave a look at that report. and here we go. so letãs see this is just an ordinary reportwith a bit of information of your backlinks in it. but all of these reports are completelycustomizable. you can add and remove different
sections as and when you want to. and theseare great for sending to your clients or to your boss just to appease them with differentstatistics and its also a great tool for looking to your competitors backlinks because youcan see very quickly and easily exactly why they rank and not only that but the anchortext theyãre using and have the ability to visit the page and try and get the same linkthat theyãve got. so overall seo spyglass is a great tool. if you really wanted to youcould come up here and add in over projects to compare against so if you have the projectfor your competitors so you can actually compare your entire backlink profile against yourcompetitors. see where youãre stronger and try and replicate their links where possible.so that is seo spyglass.
and last but not least is the link assistantfor finding high quality links. so this is link assistant and its really good at findingplaces to get high quality links from. and i also use it to automate guest posting butthereãs a separate tutorial available for that on my blog. so letãs get started. letãs just enter our websiteãs url hereand click on next and that will go out and fetch some relevant information and the anchortext to rank for, brief description for our site and next contact name and email addressand click finish. and first thing that we want to do is look up some potential linkpartners. and to do that you click on search and you got a few options here, you can findsites by keyword search or sites which have
link submission forms etc so letãs do thekeyword search one first. make sure enable options is ticked click on next enter keywordsiãm just going to go with seo, nice and easy next. and these are the search engines itwill use to find potential partners click next. and you can tell it to acquire a certainnumber of partners just for this example iãve set that to 10 and click next. you can usethe interested partners filter so it will only return results where it already has resourcesdirectory partners links or recommended. iãm going to click next here and i leave thisat default and i always tick this. and these are ranking actions and filtersso you can actually just return sites that have you can say i only want to see thesesites which have the domain page rank of more
than pr 2. and it will only return link partnerswith domains of pr 2 or more, iãm just going to untick all of the filters here. and thenit will go out search search engines for you and go and process data for potential linkpartners. so iãm just going to pause it while it does that. okay thatãs finished and hereare the results and you can pick which ones to add to your partnerãs list so iãm justgoing to take a few here and click next. and finish. and right here you can see here is the potentialpartner domains and link to the resources page where you may be able to get a link aswell as their email addresses to contact them. so letãs just have a look at the over searchmethods, letãs just take a look at find sites
that link submission forms quickly. and againweãre going to go with seo, here you can type all of the different partner scriptsat it, its compatible with i just leave them all ticked, click next. and next here andweãre going to find another potential 10 partners using the interested partners filter,getting the complete urls without any of these filters in play. and that will go out andfind it for us so letãs just pause the video. okay so weãve got some more partners hereand in fact just tick them all and bring them all in. click next next and finish. so here you can see weãve got lots of potentialpartners and we can include some additional information here by editing the report andsuch as we can find out the domain page rank
the elixir rank possibly if we wanted to gettraffic from our links as well. click on okay, okay again and to get that information weneed to click on update, update ranking factors and here we can see the different factorswe can choose from, we can also add more ranking factors in here. also social media metricsin that just to review each domain thoroughly before you decide you want a backlink fromit. so iãm just going to get rid of that and include those click next and you can seethatãs going quickly and updating those for us. and now we can sort by domain pr, or elixirrank, so youãve got a couple of options now you can either visit the various backlinkpages that itãs found and you can see here some resource pages and some link exchangepages that you can probably just visit and
submit your link to. otherwise you can sendthem all in email, we can see its automatically extracted emails here so we can highlightthose right click, click send email to selected partners. now link assistant comes with somedefault templates here and this is a default template that you can see and you can addyour own templates in and i recommend writing your own template here because this is generallyused to propose a link exchange. when really what you want to happen is just them linkedto you. so feel free to customize the emails thatgo out here to your heartãs content and stop prospecting people for some potential linksand you can then manage it all. iãve actually done nothing in here but if you come up tothe reports again and theyãre brandable you
can get reports on your activities with yourlink building throughout this tool. itãs just really nice and easy way to find potentialpartners getting in touch with them, getting links with your competitors cannot get anditãs really an invaluable tool especially if youãre doing backlinking and things likethat. and i just wanted to quickly show you thisproject from my guest post automation tutorial which you can find on my blog. hey you cansee how i have got a list of potential link partners all have right pages so they acceptguests posts and then if i want to contact any of these and request a guest post. soletãs say okay this week iãm going to try and guest post for these guys. i can justright click, send email to selected partners.
up here iãve got a special email i wrotecalled guest post request. that introduces me, who i am and of course an article andquickly just click on send okay and send the email out to all of these partners. come upto the mail tab here and any replies that i get, i can manage them all through hereand then, over here you can just update the statuses of your attempt so as you can seeup here guest post request sent, iãve sent them a request and iãve had a response. theseguys iãve not yet contacted and if we just sort this status column, and iãve got statushere the guest post live on the back page here the guest post is live on. so link assistanthas a huge amount of uses if you think about it properly, i like using it for guest postingpersonally as you can see so be sure to check
out the tutorial on my blog which covers thatvast detail. so that pretty much wraps up my review. seopowersuite consists of- website auditor, which you can use to conductdetails seo audits. rank tracker, to track all of your rankingsand your competitors performance. seo spy glass, to download and analyse allof your backlinks. and link assistant, for finding potentiallink partners and prospects. i have used seo powersuite for about 3 yearsnow and is an essential suite of tools for any serious seo.don't forget there is a 100% free trial for you to download and play with!
thanks for watching my review. if you wantto watch some high quality seo tutorials then head over to my blog right now at www.matthewwoodward.co.uk if you have any questions, just visit my siteand click on ask a question. feel free to sign up to my email list in mysidebar or at the end of one of my posts, see ya!
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