wordpress seo basics
so one of the on-page seo criterias is toset up your title and url web address and i'm going to show you how to customize allthat in this video. okay so now that you've gotten a quick introduction on what on-pageoptimization is let's show you how to do it. one of the first things that you do on yourwordpress blog is to set your title and your web address so that way google can find iteasily. i'm going to go the google search to really explain to you why this is significant.so my keyword that i'm targeting is "podcasting a to z" if you see right here this keyword"podcasting a to z" is in my web address and if you also notice google kind of slightlybolds this word in comparison to the other texts and it's also slightly bolded righthere as well and what that is telling you
is google says "a-ha! you're looking for podcastinga to z, i have an article that is about podcasting a to z" because obviously it's in the titleand its in the web address. so obviously this is an article about that subject. so, hereis how you set this all up so it shows up just like this. if you go inside your wordpressand you're writing a blog post or blog page the very first thing you can do is you cancreate a title. if you notice my title is strategically named "podcasting a to z reviewan insider's perspective from a recent graduate". the web address is also named exactly thesame, you can't tell right here but it says 'podcasting a to z' but in the event thatyour web address or your url is not correctly set you can always click this edit buttonand then change it. if it's not already here
you basically type it in and as you can seei typed in 'podcasting a to z'. here's another trick that i am going to show you. i don'thave to set this web address, it automatically generates it for me. how i did that was basicallyi went to my 'settings' and you're going to go to 'permalinks' and you'll want to makesure you click on this button called 'custom structure'. the reason so is you create thisit automatically generates that your web address is going to be an extension of your post name.in order to set this if not set already you would just do '/%postname%' or you basicallyset it right here, click on this tab and call it 'post name'. wordpress has already setthis up for you to do so. so either one of these structures is going to basically autogenerate your web address to your exact blog
post so make sure you do that otherwise itsgoing to generate something like this where the 'default' is '?p=123' google doesn't knowwhat that means so you want to make sure you set it up just like this and click save changes.okay so now that i've explained to you how to set up your title and your web addressin the next video i'm going to show you how to structure your blog post and place yourkeywords for more on-page optimization.
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